Bigo Live, which claims to be one of the world’s fastest-growing social live streaming platforms, has enabled their users to top up accounts by paying “with cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), Tether (USDT) and USD Coin (USDC).”
Powered by licensed crypto payment gateway TripleA, Bigo Live’s users “can enjoy instant top up on their accounts, using cryptocurrencies.” Cryptocurrency payments are “made via a QR code displayed at point of purchase, providing users with a seamless payment process.”
The live streaming market is expected “to reach 184.27 billion USD by 2027.” Bigo Live currently “has over 400 million users in over 150 countries, as well as an average monthly active userbase of 32 million.”
Millennials and Gen Zs are “the largest group of consumers for live streaming content. 63% of people aged 18-34 are watching live streaming content regularly.” Correspondingly, 83% of millennial millionaires “own crypto (Source: CNBC).” Millennials also “have the most positive outlook with regards to crypto payment, with 39% of the generation confident that crypto payments would be the future, the largest across all the other generations.”
Globally, more than 300 million people “own cryptocurrencies.” Payments in digital currencies are becoming commonplace. A survey conducted by Deloitte “indicates that nearly 85% of executives from various retail organizations expect digital currency payments to become ubiquitous in their respective industries in the next five years.”
Eric Barbier, CEO of TripleA stated:
“TripleA is delighted to team up with Bigo Live to drive growth within the creator economy. Diversity in payment methods is always useful in onboarding new users and giving platforms a competitive edge, and digital currencies are especially key on live streaming platforms.”
As noted in the update, TripleA is “a licensed crypto payment gateway that helps businesses increase their revenue by enabling crypto payments and payouts, giving them access to the spending power of the fast-growing 300m+ cryptocurrency users.”
TripleA’s white-label crypto payments solutions “allow businesses from all industries to leverage the benefits of the growing crypto market without being exposed to volatility risk or having to handle or convert digital currencies.”
Their solutions are “compatible with all wallets, easy to integrate, and offer instant confirmation, locked-in exchange rates and chargeback protection.”
Licensed by the Monetary Authority of Singapore (MAS) and trusted by over 15,000 businesses, TripleA reportedly ‘makes accepting crypto payments simple for businesses across the globe.”
As mentioned in the announcement, Bigo Live is “one of the world’s fastest-growing social live streaming platforms where users broadcast in real-time to share life moments, showcase their talents, and interact with people from around the world.”
Bigo Live has “more than 400 million users in over 150 countries that represent 23 different languages.”
Launched in March 2016, Bigo Live is “owned by BIGO Technology, a video-based products and services technology company based in Singapore.”