Funded on Seedrs, Cushon Generates 5X Return for Early Investors

Cushon, a Seedrs portfolio company, was acquired by Natwest Group – announced this past week. NatWest is acquiring an 85% majority shareholding in Cushon with the company’s existing management retaining the remaining 15%.

Cushon’s main products are a workplace ISA and a master trust pension. The Fintech also offers Junior and Lifetime ISAs, as well as a general investment account.

Cushon reports that it has helped more than 500,000 people save over £1.8 billion towards retirement, first homes, and more.

The terms of the acquisition were not immediately available, but according to Seedrs, early investors in Cushon will benefit from a 5X return – before adjustment for tax relief.

Cushon (formerly Smarterly) raised £16,262,582 on Seedrs backed by 1451 individual investors.  The company first raised capital online in 2018 at a pre-money valuation of £10,735,000. The most recent securities offer on Seedrs saw Cushon raise £3.9 million at an £80 million pre-money valuation. The company’s indicative valuation on the Seedrs Secondary market had Cushon trading at around £97.5 million.

All of the funding rounds were EIS qualified (perhaps with the exception of the final round, which was not viewable).

Seedrs reported that it will distribute just under £7 million in returns to investors once the purchase is complete.

This is the 49th exit for Seedrs investors and the second for 2023.

 


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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Nov 5, 2026 vs Jan 1, 2025 - Nov 5, 2025

Share this graph
Number of Filings134Prior 129 +3.9%
Target Raise, Total$3.45BPrior $3.59B -3.8%
This YTDYear priorChange
Filings 134 129 +3.9%
Target raise $3.45B $3.59B -3.8%

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Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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