Wells Fargo & Company (NYSE: WFC) announces the launch of LifeSync, a personalized digital approach to aligning clients’ goals with their money.
LifeSync, in the Wells Fargo Mobile® app, will be “available at the end of March to Wealth & Investment Management (WIM) clients.”
Delivering simplicity and personalization though the convenience of a digital app, LifeSync highlights Wells Fargo’s commitment to “prioritizing intuitive digital experiences and offering customers and clients simple, intuitive ways of planning for what they want to accomplish with their money.”
Michael Liersch, head of WIM Advice and Planning, said:
“LifeSync delivers what our clients have asked us for. They want to see their goals and how they’re progressing toward them. They want to understand what’s influencing their goals — both market events and their own actions. And they want content that can help them as they move towards those goals. LifeSync does all this — and provides our clients a timely opportunity to connect with their advisors as their goals evolve.”
Through an intuitive digital experience, LifeSync can “provide real-time progress on goals, tracks key ‘vitals’ — including net worth, portfolio performance, market indices, FICO scores, and credit card reward balances — delivers timely and relevant Wells Fargo content through its ‘Your Feed’ feature and serves as a connection to a client’s financial advisor as goals or life events change and evolve.”
For Wells Fargo Advisors financial advisors, LifeSync can “support more informed and relevant conversations with clients, help keep clients engaged and informed, and support an interactive level of service.”
LifeSync can help advisors “understand their clients’ needs, giving them a greater opportunity to help them achieve their goals.”
Large majorities of respondents reported they “prefer digital modes of handling most of their financial matters, including their investment transactions, in a recent study done on behalf of Wells Fargo.”
Four out of five Gen Z (80%) and Millennial (79%) investors “report feeling comfortable using their mobile devices for investing.”
Michelle Moore, head of Consumer and Wealth & Investment Management Digital at Wells Fargo, said:
“With LifeSync we’ve created another innovative user experience in the Wells Fargo Mobile app, offering one cohesive approach to goal tracking for clients — regardless of their level of wealth or stage in life. Accessing LifeSync conveniently within our mobile app helps us meet our customers where they are, and on their timeline.”
Liersch added:
“Money has meaning. Being intentional about how you use it is something we talk with our clients about consistently. We collaborate with clients to plan for known and unknown events, offer suggestions to help clients make the most of their money, and check in with clients when their life circumstances change and their needs shift. With the launch of LifeSync, we will bring these capabilities even closer to our clients to help them make more informed decisions — big or small, simple or complex — through all stages of their financial journey.”