Ismo, which says it is on a mission to make investing in the financial markets accessible to all, has secured 113% (€823,900.31) of its €725,000 target from 351 investors (at the time of writing) through its crowdfunding campaign, carried out via Crowdcube (with 9 days currently left in the campaign).
Ismo explains that it allows users “to invest in 3 funds, from €5/week and in a flexible way.”
According to the firm, around 12K clients have reportedly “invested in France and Belgium.”
They are raising funds “to launch a B2B platform with the goal to help fintechs distribute their offer around Europe.”
The firm reports 7.65% Equity offered; a €9,944,671 Pre-money valuation; and a share price of €23.82.
As noted in the update, the firm is on a mission “to make investing in the financial markets accessible to all.” Ismo lets clients make investments in different 3 funds, from as low as €5/week and in a flexible manner.
They are securing capital in order to introduce a business-to-business platform with the aim to help Fintech firms distribute their offer around European markets.
Their company is “approved by the AMF for fund management in Europe.”
Some highlights are:
- No entry barrier: anyone can invest in financial markets from €5.
- 12k clients have invested with Ismo in France and Belgium
- Targeting people between 20 and 50 years old in Europe
As clarified in the update, €714,570 of funds on the progress bar “represent funds raised by the Company prior to launching the campaign.”
Up to €300,000 of these funds may be “spent during the Crowdcube raise.” Completion of the Crowdcube raise will “occur on the same material terms and share price (after subdivision of the shares).”
As mentioned in the announcement:
“We believe that dynamic and performing investing should be accessible to all, allowing everyone to care for their financial future. We don’t think this is the case. Many Europeans would like to see an easier way to invest their money.”
The firm added:
“At Ismo, we allow everyone to invest in financial markets from 5€, for a flat fee of 1€ per month and a management fee of 0.50% per year. Everyone can now get access to three diversified investment funds, through which investors have the ability to invest in over 5,000 shares or bonds, favoring Socially Responsible Investments. We also provide our clients with educational content to help them better understand finance.”
Ismo is “the retail solution of Wide Asset Management, their asset management company, which manages their three investment funds.” They aim to “deliver an end-to-end service, without any intermediary provider.”
Since launching in 2020, they claim to have “onboarded nearly 12,000 clients and are currently available in France and Belgium.”
Their B2C solution has been launched and they believe “the opportunity is large with a market of 180 million people between 20 and 50 in Europe alone.” They now aim “to accelerate in 2023, focusing their development strategy on B2B and European coverage.”
The funds raised will be used to:
- Deploy their B2B offering with Fintechs,
- Open 3 new countries in Europe (Germany, Spain, Portugal) (first steps planned to begin in summer ’23).
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