BrewDog’s James Watt Provides £250K in Funding to Basket, a Digital Commerce Tech Startup

James Watt’s ‘The Next Unicorn’ project, where he has linked up with Crowdcube in order to find the next “beast,” has provided Basket with £250,000 in funding, according to a report in

Basket is a tech startup established by Lex Deak and William Neill. The company allows shoppers to place an item in a “basket” and then they are notified when there is a price drop.

Basket is a participant in the Unicorn project, which has been whittled down to five finalists. According to the competition’s outline, Watt will initially invest £1 million, split between the three winning businesses. It appears that Basket is the first finalist to be notified it has received the backing of Watt.

As for Basket, Deak appeared on the UK’s Dragons’ Den back in 2009 (looking to acquire capital for Family Fridge Ltd – which he managed to obtain).

Watt stated in the article:

“It’s difficult to find real innovation in tech and e-commerce, but Basket is something I would 100% use myself. It genuinely helps the consumer and I think it’s got applications in the UK and globally.”

The next stage will see Basket aiming to raise an additional £2 million via Crowdcube. Currently, Basket, along with the other finalists, are accepting indications of interest in funding the company.

“This funding from James is a vote of confidence in our vision and the huge potential we know there is for Basket to change the game across industries and geographies. We’re well-positioned to lead in an era where e-commerce isn’t just about buying and selling products online, but about creating meaningful and personalised shopping experiences,” stated Deak.

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