Digital Banking: Nubank, Casas Bahia to Offer New In-App Shopping Experience

One year after launching its marketplace, Nubank (NYSE:NU), one of the world’s largest digital financial services platforms, is partnering with the traditional retail chain Casas Bahia in order “to implement a new shopping experience in its app.”

Now, Nu customers will “have an even more efficient shopping journey entirely within the app, from product selection to payment.”

The new feature reportedly “offers an even more comprehensive and secure experience and is already available to all users.” Through this partnership, Casas Bahia will “offer products in various categories on the Nubank Shopping platform, including home appliances, smartphones, electronics, games, and more.”

In addition, consumers can “access benefits such as exclusive customer support from the financial platform and payments in up to 24 installments, or 10 interest-free installments through NuPay.”

João Nóbrega, Director of B2B at Via, owner of Casas Bahia, said:

“The partnership between Via’s brands and Nubank adds value by improving the experience and expanding access to products in different categories for Brazilian consumers.” 

When using NuPay as a payment method, Nubank offers – depending on the customer’s profile and credit analysis – “the possibility of an additional limit to make purchases.”

With this, users can buy products from Nubank Shopping “without consuming their Nubank credit card limit.”

Nubank Shopping

Nubank Shopping is a platform that “brings together major brands and retailers in Brazil and already has more than 150 partner stores.” The 75 million customers in Brazil “can purchase products in a simple and secure flow, in specific categories (fashion, games, travel, pets, among others) with discounts, coupons, and cashback.”

In another update, it was noted that Nubank is launching “a new feature on the app that offers an integrated view of the different limits each customer has available, to provide simple and clear information for better control over their finances.”

In the section called “My Limits”, customers can manage “all their available credit lines in one place, with an even more comprehensive and transparent experience.”

In the new screen, users can “determine the amount of their approved limit that should be directed to their credit card, and establish a spending limit for better financial control.”

Additionally, customers can see “the lines that make up their limits and even apply for new ones according to their needs.”

They can also track upcoming credit evaluations by clicking “Approved limit on the card”. The feature will be gradually rolled out over the next few months to all company users.


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