Zinia AI, which Empowers Firms to Optimize Business Decisions with Generative Artificial Intelligence, Acquires Funding via Seedrs

Zinia AI, which says that it empowers organizations to optimize their business decisions with Generative AI platform, has secured 131% (£263,927) of its £200,004 target from 217 investors at the time of writing, through Seedrs, with just 5 days left in the initiative’s ongoing crowdfunding campaign.

Zinia AI, which is focused on assisting business organizations with enhancing their business decisions with Generative AI platforms and related tech innovations, is based in London, UK.

The firm operates in the Data & Analytics sectors (Digital B2B). The company reports a Valuation (pre-money) of £10M. Incorporated in March 2019, the company reports equity offered 2.58%; a Share price of £4.44; Tax relief; EIS.

Business highlights are as follows:

  • 90% growth in ARR Q1 to Q2 2023*
  • $11Bn global market projected to grow at 24% CAGR
  • Founding team with decades of experience in AI
  • Innovate UK and Morgan Stanley innovation awards

Key features include: Secondary Market; Seedrs nominee min. £13.32 +; Direct investment min. £10,000.00 +.

Zinia explains that its business model focuses on “empowering organizations to optimize their business outcomes with Decision Intelligence AI.”

Their cloud hosted platform, “enables commercial teams directly to build generative decision AI models without a dependence on technical teams.”

Zinia’s founders claims that they “have substantial experience of AI in financial services in blue chip organizations.”

As noted by the firm:

“We believe Zinia is well positioned to capture the $11B global market for AI driven decisioning for financial institutions, growing at 24% CAGR. The Zinia platform is currently a dedicated SAAS solution for financial services, particularly focussed on consumer lending, an area of growing concern due to the current inflationary environment. We have partnerships with data providers, for example for open banking, so that highly customised and business purpose customer decision models can be built and used by businesses.”

As explained by the company, the Zinia AI platform is designed “to democratize access to Generative AI for businesses of all sizes across the globe.”

As mentioned in a blog post, Zinia’s ideal customer profile is “a business manager, demanding better and faster customer decisions in real time across operations.”

Although, the platform technology is industry agnostic at the core, we have a focused ‘use case led’ strategy for our sales process.” They are reportedly focused on “targeting mid to large financial services companies, focused on credit lending.”

They claim to have “established direct sales processes and have multiple partnerships like DirectID, Redhat, Snowflake in place for indirect sales.”

The customers have the options of “buying Zinia licences, starting at £999 per month per user or they can pay per user based on the number of data records used on the platform.” There is a free trial period of 21 days, “restricted to 50 hours platform usage.”

They have a dedicated customer success function “designed to help cross-sell and help our customers get the best value from the Zinia platform.”

This monetization strategy is designed “to maximise the average revenue per customer and so achieve high gross margins.”

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