Fintech Plaid Appoints Cecilia Frew to Lead Open Finance Initiatives

The team at Fintech Plaid are pleased to have Cecilia Frew join the open banking provider as their Head of Open Finance.

As the industry comes together to establish data connectivity standards and embrace digital finance, Plaid’s relationship with financial institutions “continues to evolve.”

Today, banks are data partners, customers, and collaborators. As head of Open Finance, Cecilia will oversee Plaid’s engagement “with the financial institutions in the United States and Canada.”

As open finance becomes codified into law, the dynamics between open finance companies like Plaid and the financial institutions they “engage with continue to come into fruition.”

Today, about 1 in 3 people with a US bank account “have used Plaid, and many banks recognize the imperative of building and delivering digital financial services that meet their customers where they are.” As they look ahead, Plaid’s role will continue “to evolve and they look forward to welcoming more financial institutions on both sides of their network – as partners and customers.”

Cecilia will report to Ginger Baker, Plaid’s Chief Network Officer.

As noted in the update, Cecilia is reportedly “a seasoned payments and financial services executive and joins Plaid as Head of Open Finance.” In this role, Cecilia is responsible for overseeing Plaid’s evolving and dynamic relationships “with financial institutions as we move into a new era of digital finance.”

Most recently, Cecilia was working as “the SVP & General Manager of the Strategic Financial Services business for Equifax.”

Prior to Equifax, Cecilia was SVP, Global Head for Visa Direct “where she led the launch and commercialization of the product globally.” At Visa, she was also “responsible for leading the US Prepaid business.” Prior to Visa, Cecilia was “at PNC Bank as SVP Debit & Prepaid Products and Customer Rewards.”

Cecilia received her bachelor’s degree “from the University of Illinois and her MBA in Finance and Economics at the University of Chicago’s Booth School of Business.”

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