IBM, Salesforce Join Forces to Accelerate Adoption of Trustworthy AI

IBM and Salesforce have recently formed a partnership designed to help businesses worldwide accelerate the adoption of artificial intelligence (AI) for customer relationship management (CRM).

This significant collaboration between two industry giants is expected to revolutionize experiences for customers, partners, and employees while also ensuring the protection of their data, according to an announcement.

IBM Consulting and Salesforce are combining their efforts to speed up business transformations using generative AI. This will allow clients to access several essential services.

Firstly, IBM Consulting will use its industry expertise and innovative delivery models, including its IBM Garage methodology, to guide clients through the adoption and deployment of Salesforce AI technologies.

This approach is designed to integrate various Salesforce AI technologies, including Einstein, Sales Cloud, Service Cloud, Marketing Cloud, and Slack.

Additionally, IBM Consulting will assist clients in effectively deploying Salesforce’s generative AI tools and complement those solutions with IBM watsonx, an enterprise-ready AI and data platform that embraces open standards.

Watsonx can unlock data trapped in backend systems, thereby creating dynamic experiences for users and employees.

Moreover, shared clients will have access to a suite of AI experience and implementation accelerators through IBM Consulting Managed Services for Salesforce. This delivery and management model is designed to help customers deploy, scale, and enhance Salesforce.

For example, the IBM Data Classifier, an AI-powered application trained on industry-specific data models, can help reduce the data mapping process.

Matt Candy, Global Managing Partner of Generative AI at IBM Consulting, highlighted the exponentially growing need to increase employee productivity while simultaneously enhancing customer experiences with speed, personalization, and convenience.

He said:

“We see how the need to increase employee productivity while simultaneously elevating the customer experience with speed, personalization, and convenience has surged exponentially. Through our collaboration with Salesforce, we can help empower enterprise clients to scale and accelerate the adoption of generative AI that will support them to meet their business needs.”

IBM Consulting is also closely collaborating with a diverse AI partner ecosystem through an open and collaborative approach. This strategy involves planning, building, implementing, and operating generative AI solutions that embrace multiple models on multiple clouds from industry leaders.

IBM has leveraged generative AI through Salesforce, Slack, and IBM watsonx for its own transformation journey, resulting in a 360-degree customer experience.

This allows IBM’s client service and sales organizations to have a holistic view of the client journey, enabling teams worldwide to collaborate and work together on a single platform, providing fast, data-driven engagement that meets customers wherever they are.

Steve Corfield, EVP and General Manager of Global Alliances and Channels at Salesforce, said:

“Companies are embarking on a transformative journey fueled by generative AI. Salesforce partners like IBM Consulting play an important role in helping businesses use Salesforce’s AI, data and CRM technologies to connect with their customers on a new level. Bringing Salesforce and IBM innovations together will help transform the way companies deliver personalized, engaging experiences.”

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