HouseStars, the UK’s AI-powered, all-inclusive app, connecting tradespeople to property owners, has secured 97% (£121,369) of its £125,001 target from 67 investors with 26 days left in the firm’s crowdfunding campaign, carried out via Seedrs.
Located in the United Kingdom, the firm operates in the Property / Digital sectors (Mixed B2B/B2C). Incorporated in December 2021, HouseStarts reports a Valuation (pre-money) £3M; Type Equity. Equity offered: 3.98%; Share price: £1.51; Tax relief; SEIS.
Business highlights are:
- $13.5B market size by 2026, growing at 8.8% CAGR
- UK’s 1st AI powered Property maintenance app
- App live in Berkshire & Bucks with over 2000 users
- Proven team which has delivered large programmes
Key features: Secondary Market; Seedrs nominee min. £10.57 +; Direct investment min. £25,000.00 +.
As noted in the update, the UK’s property maintenance sector: broken, outdated, and riddled with friction.
In today’s digital world, where nearly everything can be “accomplished through the phone, they believe the property sector for homeowners, landlords, tenants and tradespeople often feel stuck in the past.”
- Homeowners seek convenience: They desire an easier way to handle property maintenance, repairs, and finding reliable service professionals without the stress.
- Landlords grapple with complexities: Arranging property repairs, ensuring compliance, and managing tenants become time-consuming challenges with a lack of transparency.
Tradespeople have to buy leads “from not fit-for-purpose builders’ websites with no guarantee of business, cold call customers and time-consuming quotations.”
With their experienced team, they believe they are “poised to achieve great milestones in the industry.”
Avijeet brings extensive experience “from senior roles in Barclays and HSBC, driving digital innovation across mortgages, corporate banking, and asset finance.”
Aparna also has extensive experience managing project operations.
Both founders, are experienced property investors “in HMO, BTL, and SAs, add valuable real-world insights to HouseStars.”
HouseStars is said to be the Solution:
The AI-powered app, enhancing property repairs by “democratizing access to tradespeople for fast, reliable services at a fair price.”
Monetization strategy:
The firm has established several different revenue-generating sources.
They maintain what they claim to be “a reasonable 15% commission on all bookings.”
This not only ensures competitiveness “in pricing, but also guarantees exceptional customer service and efficient management.”
In London, call-out charges often “soar to £100-£150. In contrast, they only charge a £10 upfront booking fee for urgent same-day repairs, and their fixed subscription fee offers unlimited priority bookings, presenting a cost-effective alternative to conventional, pricier solutions.”
The property maintenance sector is currently “valued at $7.5 billion.”
As housing demand increases, this valuation is “projected to surge to $13.5 billion by 2026 (The UK property services market is projected to grow at 8.8% CAGR – 2019 – 2026).”
Their focus is both B2C and B2B customers, “including homeowners, landlords, tenants, letting agents and social housing associations.”
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