Edinburgh’s SquareBook, the Auction Tech Platform for Equity Capital Raises, Acquires £507K+ via Seedrs

SquareBook, the auction technology platform for equity capital raises, has acquired 101% (£507,320) of its £500,000 target from 153 investors (at the time of writing) via Seedrs with 2 days left in the firm’s crowdfunding campaign.

Located in Edinburgh, United Kingdom, SquareBook operates in the Finance & Payments sectors (Digital Mixed B2B/B2C). Incorporated in Janiary 2017, the firm’s investment summary is as follows: Type Convertible; Discount 20%; Share price N/A; Tax relief; EIS.

Business highlights are:

  • Digital auction platform for equity raises
  • 8 signed clients, 2 advisor partners & more in the pipeline
  • Bringing fairness and transparency to price discovery
  • FCA authorised, built in FCA innovation hub

Key features include: Secondary Market;  Seedrs nominee min. £10.00 +;  Direct investment min. £25,000.00 +.

SquareBook is a tech platform “for equity fundraising.” Squarebook says that it is “an independent, conflict-free provider of auction technology for companies to carry out raises at all stages, from private deals to IPOs and secondaries.”

According to the firm most capital raises are still “very manual.” Companies have “to navigate clunky offline processes, where phone calls and spreadsheets dominate.”

SquareBook is re-engineering equity capital raising “by giving issuers and their advisors access to the widest investor base, and a digital toolkit to manage the whole thing, from start to finish.”

The SquareBook platform “brings companies, their advisers, and investors together in one place, putting companies in control of share pricing by using rule-based auctions.”

They’re bringing real innovation “to a $400 billion market that hasn’t changed in decades.”

Monetization strategy

SquareBook has two main sources of revenue:

  • Monthly subscription fees
  • Transaction fees

As standard we charge each company “a monthly SaaS fee of £1,000 to use the platform.”

When a company executes a deal through SquareBook, it “pays typically 1% of the capital raised. This is much less than the typical fees companies pay investment banks for IPOs, which are usually 4.1% to 7%.”

The average value of “an IPO executed globally in 2021 was $227 million.”

The SquareBook platform is designed “for different kinds of equity capital raise, including share placings and follow-ons, which can raise more capital than IPOs.”

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