Fintechs Canada launched the “Choose More” campaign, an initiative to raise awareness of how our financial sector could better serve Canadian consumers and businesses.
The campaign is a response to the significant financial strains Canadians are experiencing:
- Canadians are paying thousands of dollars in banking fees—too often exceeding what they’re generating on their savings
- Canadian businesses lose $3-6.5 billion each year to fees
- 63% of Canadians have abandoned their dreams of home ownership
As explained in the announcement, the “Choose More” campaign aims “to give Canadians a way to participate in the national debate and demand change from the federal government.”
By fulfilling promises related to open banking as well as payments modernization, “the federal government can put more money back into the pockets of Canadians.”
Alex Vronces, Executive Director at Fintechs Canada, said:
“Canadians are really feeling the pinch across a range of sectors, and the financial sector is one of them. While our global counterparts are making their financial sectors work harder for their customers, Canadians are still waiting for their government to do the same. We believe Canadians know what best suits their financial needs, and so this campaign raises awareness of reforms that give Canadians more choice.”
As noted in the update, the launch of “Choose More” stands as “a testament to Fintechs Canada’s commitment to driving change in the financial sector.”
To join the campaign, interested parties can check here. The campaign website reportedly aims to “articulate myths vs. facts, offers insights into the current financial system, and provides a platform for Canadians to demand reforms.”
Established in May 2019 as a not-for-profit member association, Fintechs Canada says that it serves “as the collective voice for fintechs in Canada.”
Their membership reportedly “includes Canadian fintechs, fintech-friendly financial institutions, the technology companies powering Canada’s credit union sector, and global fintech companies, among others.”