Embedded Banking Fintech Treasury Prime Teams Up with Effectiv, a Fraud and Risk Management Platform

Treasury Prime, an embedded banking software company, announced today its strategic partnership with Effectiv, a fraud and risk management platform for financial institutions and fintech companies.

This collaboration will empower companies and financial institutions within Treasury Prime’s multi-bank network “to leverage Effectiv’s Transaction Monitoring solution, enabling customers to significantly reduce fraudulent transactions and enhance risk management.”

Given the heightened regulatory scrutiny and rise of fraudulent incidents in the financial sector, transaction monitoring for banks and fintechs has “become more critical than ever.”

Effectiv’s all-in-one fraud, risk, and compliance platform “prevents fraud at every step of the journey, from onboarding new customers and businesses to ongoing and real-time transaction monitoring.”

The company’s transaction monitoring solution “identifies and mitigates at-risk transactions by leveraging AI to analyze patterns to detect anomalous fraudulent behaviors, reducing risk of financial loss and reputational damage.”

Mark Vermeersch, Chief Platform Officer of Treasury Prime, said:

“We are dedicated to equipping our customers with the tools they need to thrive in an increasingly complex financial ecosystem. With the speed at which money moves today, fraud detection needs to be just as fast. We’re thrilled to be partnering with Effectiv and enabling customers to combat fraud more holistically.”

Ravi Sandepudi, CEO and co-founder of Effectiv, said:

“Over the past year, we’ve seen a rise in fraud with real-time payments. As banks get ready to adopt FedNow and AI fraudsters increasingly get more sophisticated, it’s critical that fintechs and banks invest in technology that can improve their security posture. By partnering with Treasury Prime, we can provide more fintechs and banks with the tools they need to help manage risk at every step of the transaction.”

This partnership comes on the heels of Treasury Prime’s recent partnership announcement with Astra, further building out the firm’s industry-leading partner marketplace.

As noted in the update, Treasury Prime is “building the future of finance. Through its cutting-edge embedded banking software, Treasury Prime facilitates seamless connections between banks and enterprise partners, equipping them with everything they need to launch innovative financial products with a strong commitment to responsible practices.”

Beyond its core banking offerings, which encompass accounts, payment infrastructure, and enhanced FDIC insurance, Treasury Prime also provides “a robust partner marketplace.”

This marketplace offers a wide range of auxiliary services, “tailored to meet the diverse needs of bank-fintech partnerships.”



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