Fintech Firm Andaria and Mastercard to Enable Embedded Finance Services

Andaria, a fintech company, is pleased to announce its collaboration with Mastercard
(NYSE: MA) to empower its embedded finance proposition.

This alliance with Mastercard signifies a considered to be “a major milestone and a pivotal role in Andaria’s mission to enhance the quality of its card and payment solutions under the Principal membership agreement.”

This aims to “complement Andaria’s existing dedicated IBANs, business accounts and suite of services which form its overall Embedded Finance offering, providing unparalleled financial products and solutions to its valued customers.”

Nirav Patel, CEO of Andaria, expressed his enthusiasm about the partnership, stating:

“I am proud to be announcing yet another strategic milestone for Andaria. This collaboration with Mastercard is in line with our intentions to redefine the financial landscape. It solidifies our position as a key player in the Embedded Finance ecosystem and underscores our commitment to delivering innovative, cutting-edge solutions.”

This integration will come to fruition early 2024, “in line with Andaria’s continued drive for financial empowerment and convenience for businesses and end-users alike.”

As noted in the update, Andaria is a UK & EU regulated fintech.

The company explains that it “offers embedded finance solution that allows non-financial businesses to integrate payments services into new & existing platforms. It is scalable and customized to meet the specific needs of any business, helping reduce costs and increase customer satisfaction.”

Andaria’s mission is to make digital financial services “accessible, simple, and transparent for its clients as it heads into its next phase of innovation.”

The integration of financial services into existing applications has become an increasingly common trend in the Fintech space. Individual customers and business organizations are looking for easier and more affordable ways to complete transactions. Embedded finance provides a way to carry out digital transactions securely and efficiently. It can also lead to companies saving significant resources, which can help with improving efficiency and boosting revenue.

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