Sumsub recently shared Q1 data for deepfake fraud worldwide, showcasing alarming YoY trends in AI-powered scams.
With half the world’s population heading to the polls this year, Sumsub, a global full-cycle verification provider, detected “upwards of a 245% YoY increase in deepfakes worldwide.”
The findings revealed show multiple growth in deepfakes in certain countries where elections occur in 2024, including the US, India, Indonesia, and other areas.
Vyacheslav Zholudev, Co-founder and CTO of Sumsub said:
“Performing millions of identity checks annually and preventing thousands of deepfake attempts across all markets, we believe these trends are not unique to B2B / B2C markets. They are symptomatic of what’s happening in the wider digital world. These insights don’t just apply to businesses but are also a key demonstration of the need to continue fighting misinformation, the spread of AI-generated scams, and online fraud threatening society.”
Key highlights from Sumsub’s Q1 2024 verification and identity fraud data show that:
- Countries with the most deepfakes detected in Q1 2024 are China, Spain, Germany, Ukraine, the US, Vietnam, and the UK.
- There’s noticeable growth of deepfake incidents YoY in countries where elections are planned for 2024: India (280%), the US (303%), South Africa (500%), Mexico (500%), Moldova (900%), Indonesia (1550%), and South Korea (1625%). In the EU (where European Parliament elections are set for June), many countries experienced deepfake cases increase YoY: this includes Bulgaria (3000%), Portugal (1700%), Belgium (800%), Spain (191%), Germany (142%), and France (97%).
- Even in countries with no elections in 2024, deepfake scams are advancing at unprecedented rates YoY: this includes China (2800%), Turkey (1533%), Singapore (1100%), Hong Kong (1000%), Brazil (822%), Vietnam (541%), Ukraine (394%)** and Japan (243%).
- While AI fraud grew in most places, some countries holding elections in 2024 saw the number of deepfake incidents decrease YoY: this includes the UK (-10 %), Croatia (-33%), Ireland (-40 %), and Lithuania (-44%).
The growth of deepfake incidents “can be seen across different industries. Last quarter, the sectors with the most deepfakes were crypto, Fintech and iGaming.”
If we look closer at the year-over-year (YoY) comparison, “the quantity of deepfake cases soared 1520% in iGaming, 900% in marketplaces, 533% in fintech, 217% in crypto, 138% in consulting, and 68% in online media.”
Pavel Goldman-Kalaydin, Head of AI/ML at Sumsub said:
“The number and quality of deepfakes is increasing and evolving daily worldwide. Even with the most progressive technology, it’s getting much harder to differentiate between a deepfake and reality. The only way forward is to fight AI with AI. For businesses, the ultimate tool that keeps them protected is a multi-layered anti-fraud solution with different checks at various user journey stages. But content platforms and common users remain vulnerable to deepfakes, especially in light of 2024 elections. Media platforms must stay vigilant, remaining aware and updating defenses to detect deepfakes and prevent AI-generated fraud. They need to make sure they are not inadvertently contributing to the spread of misinformation.”
