This week, Neon Money Club, a lifestyle finance platform that created The Cream Car on the Amex Network, launched the interactive financial wellness game and resource center Get the Bag. Get the Bag is designed to use raw fun to educate people on financial fundamentals.
Inspired by No Internet Game from Google, Get The Bag allows players to run along the cityscape with an animated polar bear named Freddy, jumping over obstacles like bad credit, payday loans and day trading. Players answer multiple-choice financial trivia questions along the way to help Freddy Bear get smarter and faster.
“Neon Money Club doesn’t just champion financial literacy; we revolutionize it,” said Neon Money Club co-founder and CEO, Luke Bailey. “From boosting credit score awareness with the Score dating app to linking financial stress and overall health in our Cream Wellness Studio to now embedding financial fundamentals into a video game like Get the Bag, we’re continuing our mission to make financial wellness mainstream. We must make literacy and good habits culturally relevant.”
With trivia questions ranging from financial topics like budgeting, credit, and investing, Get the Bag’s resource center draws inspiration from the late Virgil Abloh’s pioneering “FREE-GAME” resource center, which was created for young design talent. It adds a layer of support that includes online lectures and learning tools aimed at financial wellness.
“Financial education often feels like a chore, but we know it doesn’t have to be that way,” said Jackie Liao, CPO of Neon Money Club. “Get the Bag gamifies the learning process, giving a fresh approach to financial literacy. In a time when financial anxiety is at an all-time high, especially among our youngest generation, providing free and engaging resources is crucial.
“We want Get the Bag to be more than just a game; it’s a tool to empower people to take control of their finances, alleviate stress, and build a brighter financial future with confidence.”
Neon Money Club said its mission is to make financial wellness mainstream through culturally connected initiatives. Get the Bag and the resource center are available at joinneon.com.
