Fintech Thunes Explains Why Poland Is Leading Digital Transformation in Central Europe

Thunes explains that it’s focused on playing a pivotal role in Poland’s payments landscape.

Thunes says that its nationwide network enables seamless payments, “linking bank accounts, digital wallets and merchants.”

With Thunes’ Pay and Accept solutions, Polish consumers can easily “make real-time cross-border payouts.”

Thunes operates across 130+ countries, “supporting 85 currencies and over 550 digital wallets.”

Poland’s commitment to fostering financial innovation has “created a favorable environment for businesses and consumers, paving the way for enhanced economic opportunities.”

From growing their technology market to expanding digital payments, Poland’s financial institutions “are accelerating their digital footprint.”

They are facilitating greater connectivity “to international markets and the growth of Polish businesses, while increasing financial inclusivity.”

According to the statistics agency Eurostat, shoppers in Poland reported “the second-fewest problems when shopping online.”

Just 17 per cent of e-commerce customers “submitted complaints of misdelivery or fraud. This is significantly lower compared to European peers like the Netherlands (56 percent) and Austria (53 percent), demonstrating the efficiency and reliability of Poland’s e-commerce infrastructure.”

The evolution of these sectors along with Poland’s digital growth “are positioning Poland as a key destination for fintech companies, investors and their customers.”

The country’s strategic central location, entrepreneurial spirit and increasing wealth “as an EU member provide fertile ground for technological innovation and economic expansion.”

In 2023, Polish consumers spent $22 billion online.

This figure is expected to rise “to $31 billion over the next four years.”

This growth indicates that Polish consumers “are quickly catching up to their Western European counterparts, with local e-commerce set to account for 20 per cent of all retail sales by 2026.”

Business-to-business (B2B) e-commerce is also thriving.

With 84 per cent of Polish companies selling their products and services online, B2B e-commerce sales “reached $90 billion by the end of 2022.”

This growth in both B2C and B2B segments “highlights the increasing digital integration within Poland’s economy.”

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