A new study on crypto investors has examined who is actually investing and what is important to them.
As noted in an update from PostFinance, cryptocurrencies are here to stay, which is why they wanted to learn more about how “crypto investment behavior is developing in Switzerland.”
Who is investing in cryptocurrencies and why? PostFinance commissioned the Lucerne University of Applied Sciences and Arts to conduct a study.
It is said to be the largest representative survey of crypto investments by private individuals in Switzerland.
Generation Z and Y demonstrate the “most interest” in crypto investments and are also the generations with the “highest proportion” of crypto investors.
At PostFinance, a similar generational trend is “evident.”
Generation Y represents the largest customer segment using the crypto service.
Dr Alexander Thoma, Head of Digital Assets, on this finding from the study said that the strong interest from younger generations reassures them that PostFinance’s crypto service provides “a trustworthy and straightforward entry point at the ideal time.”
Thoma added that generations will continue “to evolve and they want to keep their finger on the pulse.”
“Trust” in the processor is the most “important” factor for investors when choosing a provider.
However, for more than half of the investors, other aspects also play “a rather important or very important role, including the user-friendliness of the application as well as low fees and costs.”
PostFinance took these factors into account when developing its crypto service.
Thoma explained that their goal was to make trading cryptocurrencies in e-finance and in the PostFinance app as convenient as trading shares or other traditional financial products – and to “do so in a secure and familiar environment at attractive conditions.”
Thoma added that the customer feedback shows that they have succeeded in this.
However, PostFinance goes one step further: They help customers to build up their knowledge with webinars and helpful information on the PostFinance website.
Thoma also mentioned that they want to use it to explain the crypto world and the underlying technology to customers as simply as possible and to make it accessible.”
Thoma continues. In spring 2025, PostFinance will expand its crypto service to include the “staking” functionality.
Put simply, it is a way of earning rewards, known as staking rewards, “by holding and depositing a certain cryptocurrency – such as Ethereum – for a clearly defined period.”
In the spring of 2024, PostFinance was reportedly the first “systemically important” bank in Switzerland to bring crypto trading “directly to its customers.”
Easy access and the low entry threshold of 50 US dollars for crypto saving plans and individual orders make this service “particularly accessible and help democratize the crypto market for everyone.”