Global Fintech firm Adyen (AMS: ADYEN) recently revealed that it is launching an emergency fundraising campaign for businesses on the platform in order to enable their customers to fundraise for those affected by the wildfires in Los Angeles with Americares.
For this particular campaign, businesses are reportedly able to activate donations for Americares, a health-focused relief and development organization, as they “respond to the multiple wildfires that have caused devastation across Los Angeles, including the Eaton, Hurst and Palisades fires.”
Americares priority is to restore access to health services and “address the most urgent health needs in affected communities.”
The organization is now prepared to deliver “essential medicines, medical supplies, hygiene kits and first aid items to support communities impacted by the fires.”
The health-focused relief organization has reportedly offered “assistance to more than 70 partner health facilities in the path of the fires.”
Americares has responded to some of the “worst” wildfires in the U.S., including “the deadly Hawaii wildfires in 2023, the massive 2020 wildfires that scorched swaths of the West Coast, the 2017 California wildfires, the 2018 Carr Fire and the 2020 Apple Fire.”
Donations at checkout are reportedly offered as part of Adyen’s product suite.
In times of crisis, Adyen activates emergency campaigns so that businesses “can quickly fundraise for crisis response. Adyen will match all donations collected for Americares for the duration of this campaign.”
By default in Giving, Adyen reportedly absorbs all “costs related to donations, ensuring that the full donation amount is received by the chosen nonprofit.”
As covered, Adyen is the financial technology platform for companies.
By providing end-to-end payments capabilities, data-driven insights, as well as innovative financial products in a single global solution, Adyen helps businesses achieve their “ambitions” faster.
With offices around the world, Adyen says that it works with the “likes of Meta, Uber, H&M, eBay, and Microsoft.”
