In 2024, Zelle reached 151 million enrolled users and helped American consumers and small businesses send more than $1 trillion. The total dollar amount sent on the platform increased 27% from 2023, while Zelle’s transaction volume totaled 3.6 billion, a 25% increase from the prior year.
Zelle’s 151 million consumer and small business accounts are an increase of 16 million from 2023. Transactions grew 25% to a total of 3.6 billion, exceeding $1 trillion in annual payments volume for the first time. This is a 27% increase year-over-year in total dollars sent on the platform.
Almost one in four Zelle senders sent a payment to a small business in Q4, totaling 23 million users. Small businesses sent or received more than 500 million transactions in 2024, a 32% increase from 2023. These transactions totaled $283 billion, a 32% increase from the previous year.
There are more than 2,200 financial institutions on the Zelle network, 95% of which are community banks and credit unions. Many of these are rural, community, and minority-owned or led banks in areas where people have fewer banking options. Zelle said it is an important offering for these financial institutions, helping them to compete and retain customers by providing access to the same technology available to larger banks.
According to a survey of American consumers and small businesses that use Zelle, 74% of surveyed users said Zelle has positively affected the way they feel about their bank, and one in three Zelle users would open a new account at a financial institution that offers Zelle if their current financial institution stopped providing it.
In 2024, Zelle empowered more than 73 million consumers with information about the risks of fraud and scams. Zelle is a founding member of the Aspen Institute National Task Force for Fraud & Scam Prevention, an effort launched last year to bring together stakeholders across industry, government, and law enforcement to share intelligence and help society stay one step ahead of scammers. The company has also partnered with organizations like the Better Business Bureau Institute for Marketplace Trust and the National Council on Aging (NCOA) on critical consumer education campaigns.