Ascenda, the loyalty company that enables growth for the world’s financial institutions, has recently announced its partnership with bunq, Europe’s neobanking platform which now also focuses on enabling crypto adoption. The latest collaboration aims to enhance bunq’s loyalty program, unlocking rewards that enable its users’ global lifestyle.
bunq’s business growth – marked by its reported 20 million user milestone and ongoing strategy for US expansion efforts – is said to be underpinned by a sharp customer-centric approach.
bunq’s progress is said to be built on making life easier by using digital technology in order to eliminate or at least simplify the hassle of money management. The latest partnership with Ascenda is reportedly marked by a shared goal of enabling frictionless user experiences and technology-driven advancements.
Supported by Ascenda’s loyalty ecosystem, bunq users now residing in Germany, France, Spain, Ireland, and the Netherlands are able to use their points to access a range of rewards, like airline miles.
The collab indicates how FIs are embedding rewards directly into their core products.
The updated loyalty proposition aims to enhance bunq’s overall appeal to customers, fueling customer acquisition and increasing stickiness.
Josh Berwitz, Chief Commercial Officer of Ascenda said that the partnership shows how a key industry player is able to leverage differentiated customer value to make progress in the market.
As covered late last month, bunq announced that it is expanding bunq Crypto by (claiming to) becoming the first European challenger to launch flexible crypto staking, empowering users “to earn rewards on their digital assets, with full flexibility and no lock-up periods.”
Building on the launch of bunq Crypto in April, staking will “be available in the Netherlands, France, Spain, Belgium, Italy, Ireland, Germany as well as the wider EEA region.”
Users of the challenger bank can “access crypto services offered by crypto trading platform, Kraken and are able to earn up to 10% annually on selected cryptocurrencies, by helping to validate transactions on blockchain networks.
