Coinbase Asset Management (CBAM), the investment manager and wholly owned subsidiary of Coinbase Global, Inc. (NASDAQ:COIN) , is launching a partnership with Apollo (NYSE: APO), an alternative asset manager, to bring Coinbase stablecoin credit strategies to market. This initiative acts as a bridge for the stablecoin, private-credit-lending, and tokenization economies, “seeking to unlock high-quality credit opportunities in the rapidly expanding stablecoin ecosystem.”
CBAM, which is focused on delivering digital-asset strategies for qualified investors, and Apollo–a key player in credit underwriting, origination, and tokenized asset solutions–will collaborate on credit investments with the stated aim of bringing high-potential products to market in next year:
- Over-Collateralized Asset Lending: Loans against digital collateral, such as over-collateralized bitcoin in a tri-party agreement, or lending against tokenized investment products.
- Corporate Direct Lending: Direct lending to traditional borrowers, as well as digitally native borrowers such as stablecoin issuers, payment-service providers, neobanks, and fintechs, secured by digital collateral.Tokenized
- Credit Holdings: Tokenized investment products providing exposure to Apollo-managed credit strategies and utilizing Coinbase Tokenization will bring novel, natively digital investment strategies to market.The strategies aim to prioritize GENIUS-compliant opportunities, ensuring transparency via monthly audits and 1:1 reserves.
CBAM has selected Apollo as its Strategic Credit Partner, leveraging the firm’s private- credit franchise and “expertise in asset tokenization.” This alliance combines CBAM’s digital-asset-management “expertise with Apollo’s disciplined credit management and origination capabilities.”
As covered, Coinbase Asset Management (CBAM) is a global investment manager that designs regulated “strategies for institutional investors, emphasizing compliance, risk management, and access to the digital-asset economy.”
As mentioned in the announcement, Apollo is described as a high-growth, global alternative asset manager. In their asset management business, they seek to provide clients return at “every point along the risk-reward spectrum from investment grade credit to private equity.”
Their investing expertise across their integrated platform served the financial return needs of their clients and “provided businesses with innovative capital solutions for growth.”
Via Athene, their retirement services business, they “specialize in helping clients achieve financial security by providing a suite of retirement savings products and acting as a solutions provider to institutions.”
Their approach to investing aligns their clients, businesses they invest in, our employees, and the communities they impact, “to expand opportunity and achieve positive outcomes.” As of June 30, 2025, Apollo says that it had approximately $840 billion of AuM.