Prediction market Kalshi has announced a partnership with the news broadcaster CNN, which is owned by Warner Bros. Discovery (Nasdaq:WBD).
Kalshi announced:
“CNN partners with Kalshi to integrate prediction markets into its global newsroom. The first major news network to embrace Kalshi prediction markets. A new era of media is here.”
First reported by Axios, the goal is to integrate Kalshi’s event-driven probabilities into the news presentation. Founder and CEO Tarek Mansour says the news tends to focus on what has happened rather than what is expected to happen going forward.
There will be a real-time ticker displayed on CNN, somewhat similar to what you see on business channels.
Mansour said on X that they are “celebrating the day the news was changed forever”
Kalshi recently closed on a $1 billion funding round at a pre-money valuation of $11 billion. In October, Kalshi raised money at a valuation of less than half that amount at $5 billion. This change in valuation highlights the rapid growth, and demand for prediction markets.
Mansour recently commented on the funding round, stating that a decade ago, only a few thousand people knew what a prediction market was.
“Eighteen months ago, most prediction markets were banned – until we overcame the government to set them free. Over the past seven years, our community has opened up an entirely new category. Today, Kalshi is trusted, used, and loved by millions of people. It’s a part of everyday culture, and it’s driving one of the most important shifts in consumer behavior in recent history. The time has finally come for prediction markets to achieve their full potential and we are intent on making that happen. To all the believers and the early adopters: thank you.”
Prediction markets are regulated by the CFTC, something more traditional gaming markets do not really appreciate. While gaming platforms are seeking to alter regulations, the Trump Administration has shown a preference to support financial innovation. A state based regulatory regime would also undermine the growth of prediction markets.