Shift4, a provider of integrated payment and commerce technology, this week announced the launch of the “Caring with Crypto” campaign to raise more than $20 million for nonprofit organizations on The Giving Block, a cryptocurrency fundraising platform that Shift4 recently acquired. Shift4 CEO Jared Isaacman will personally match the first $10 million in crypto donations through the initiative, with the company aiming to create the largest cryptocurrency fundraising campaign in history.
This campaign will benefit a wide range of causes, including Ukraine’s humanitarian efforts. The Giving Block has already raised nearly $2 million for Ukraine relief efforts on the platform through their Ukraine Emergency Response Fund.
The Giving Block operates a donation marketplace, connecting cryptocurrency donors with more than 1,300 nonprofit organizations. The platform offers a turnkey solution for nonprofits looking to accept crypto donations, including Bitcoin, Ethereum, and more than 70 other cryptocurrencies.
“To celebrate The Giving Block joining the Shift4 family, I’m proud to support the forward-thinking nonprofit organizations that are utilizing this platform,” stated Isaacman. “As Shift4 aims to become a leader in the cryptocurrency movement, this historic matching campaign will help crypto donors multiply the impact of their giving while bringing greater awareness and participation in crypto philanthropy.”
To build on its recent acquisition of The Giving Block, Shift4 will invest further in the company’s strategy while also bundling crypto donation capabilities with traditional card acceptance to deliver an end-to-end fundraising solution for nonprofits. This means nonprofit organizations will be able to accept both traditional and emerging payment methods. Shift4 and Isaacman have also set up a separate multi-million-dollar matching pool to benefit all new nonprofit organizations that join The Giving Block platform or sign up for the company’s end-to-end offering.
The Giving Block also brings a team of cryptocurrency and blockchain technical talent to Shift4, where they will establish a Crypto Innovation Center to integrate crypto acceptance and settlement capabilities across the company’s current offerings in a wide range of verticals.
