Proptech Feesback Launches NYC Pilot

Currently launching its pilot program in New York City, the largest real estate market in the United States, Feesback said it is poised to save customers across the country money on their largest transactions while giving real estate agents a smarter, more sustainable way to grow their business.

The launch comes at a pivotal moment for the $100 billion-plus U.S. real estate commissions market. Buyers and sellers are increasingly questioning the value of high fees, while agents are squeezed by costly lead-generation platforms that charge upfront for cold leads.

“Consumers are under immense pressure. Families are being priced out of homeownership, and agents are spending more for leads that rarely convert,” said Shilen Arrow, founder and CEO of Feesback. “Feesback was designed to fix both sides of the equation: putting money back in the hands of customers while giving agents risk-free, transaction-ready referrals.”

As a licensed referral brokerage, Feesback connects transaction-ready clients directly with agents. Its success-only model means agents pay nothing upfront – only after a closing. Customers also win, receiving up to 50% of their referral fee back in cash.

The platform, backed by AI-powered matching, focuses on quality connections, pairing clients with trusted, motivated agents through vetted partnerships.

“Our mission is simple: help families keep more money in their pockets while empowering agents to spend their marketing dollars wisely,” Arrow added. “In these tough economic times, both sides deserve a fairer, more transparent system. Feesback was built to deliver that.”

Feesback’s cashback at closing can ease the burden – covering moving costs, renovations, mortgage rate buy-downs, a family vacation, savings, or simply peace of mind.

Feesback has partnered with top brokerages in New York City and built a waitlist of thousands of consumers and agents during its pilot launch. Expansion to additional U.S. markets is planned for the coming year.



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