Former Attorney Starts Sex Toy Business, Uses Indiegogo for Crowdfunding

Brian SloanThis crowdfunding campaign closed on June 5th.  The original goal was to raise $45,000 but it appears market demand far outstripped that number as it raised over $280,000 on Indiegogo.  And what was this successful product?  The Autoblow 2 for men.

Brian Sloan went to law school for a career but along the way the road forked and he decided to take a different path.  Commenting on  Business Insider, Sloan stated that;

“I used to go to garage sales at 6 AM on the weekends and make as much or more money than I was making in the [law] firm. At that point it really became clear that if what I wanted was more money and a fun lifestyle — working as a lawyer would offer a poor return on my time investment.”

He described his job at a boutique law firm in Chicago as financially rewarding but uninspiring.  After he discovered he had a knack for making money on Ebay he became “obsessed” with buying and selling things.

On the Indiegogo campaign page Sloan clarifies why he invented the Autoblow 2:

 

“… I decided to make sex toys instead of working as a lawyer. While spending a lot of time in China, and with the help of a great team of people from around the world, over the last 6 years, I made the Autoblow, Mangasm, and Ladygasm brands. I focus on the production, and my team helps me sell our brands around the world on our ecommerce sites, and on Amazon. The products I make are interesting and functional, but none has been a game changer. Until now, that is!”

Autoblow 2Sloan got into the sex toy business first with importing latex fetishwear from China.  He decided it was not scalable so he moved into “toys” and now he has his breakthrough product in the Autoblow.

Over the past 3 years he has invested about $100,000 to get the Autoblow 2 designed and to make molds, and packaging.  He ended up spending so much time in China he now calls the country home having moved there and is now part of the Beijing expat scene.

There have been multiple sex toy crowdfunding campaigns but I believe this may be the first specifically for men. Sloan has claimed the title of greatest amount raised on Indiegogo for an adult product ever. Another company in the space, Crave, did an investment round where they raised $2.4 million on AngelList though.  Sloan states one of the reasons for his success is that he is willing to do whatever it takes to make it happen.  Watch the pitch video and you will get it.

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