How Two Hardware Geeks Leveraged Kickstarter for Serial Success

Brad Leong and Sam Gordon have a 3-0 record for crowdfunding projects, something they’ve done by bringing an app store-like model to platforms like Kickstarter that could herald a new way of launching a multi-product hardware startup.

The pair have raised $1,054,666 since June 2011 crowdsourcing their Oona iPhone standBrydge keyboard and iPhone ReadyCase. It’s especially impressive considering Kickstarter has a success rate of 43.74 percent. Leong and Gordon have found a consistent formula for financing multiple products and an entire business. The crowdfunding sites have essentially made it possible for them to take their multiple hardware ideas and put them in front of potential buyers to get immediate feedback and predict (and fuel) their success, much like app developers do.

Read more at Wired

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