Whilst the obvious answer is in a good business, good idea and a good team; this blog explores that this is an obvious trap.
The simple answer to where to invest is follow the team and whilst this is the stable advise from any venture and PE house, should and does the same apply for those looking at using their hard earned money to invest in emergent, early or growth businesses using a crowd funding platform? The pragmatic approach is yes. So what next after you have filtered through CrowdCube, Kickstarter, Indiegogo, Fundable, Crowdfunder, EarlyShares, SeedInvest, GetFunded, WeFunder and RelayFund for starters (yes I know this is a mix of equity and other funding models). This is where it is time to think differently.
Read More at HuffPo