Intellipaper Turns Crowdfunding Failure Into Product Success

Intellipaper Disposable USB card crowdfunded on Indiegogo


Interesting crowdfunding story  from SmartPlanet pertaining to Intellipaper.  This was a  project which was crowdfunded on Indiegogo and widely covered in the media.

What’s Intellipaper?  Well it is a disposable USB drive made partially out of paper.  Holding 8 to 32MB of data you just pull one off a sheet a paper, fold it in half and off you go.  If the product is a bit longer not need to plug it in – they can use wireless technology to transfer data.

This sounds like a compelling project – yes?  Unfortunately it was a total failure on Indiegogo.  With a target of$300,000 – Intellipaper ONLY raised $6480.00.  So it fell a bit short.  This was in spite of the fact this crowdfunding project received tons of glowing press.  The list is quite long:  Engadget, UberGizmo, NBCNews some very prominent names in the media world.

Intellipaper Misses indiegogo Goal

So there is a happy end to this story though.  The team at Intellipaper have since persevered and now have a signed a deal with a US Distributor to work on the product range.

Crowdfunding may not have provided the financing Intellipaper needed but more than likely this project generated the exposure necessary to find a partner which could provide the support to bring this unique product to market.  Another question may be:  Would this crowdfunding campaign been successful if they had offered equity to supporters?  


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