Crowdfunding Lent Key Customer Insights to Connected Data

Geoff Barrall, a long-time data storage entrepreneur, didn’t need any capital to get his latest venture started, but he still turned to Kickstarter where he generated $260,453 and something far more important.

Though Kickstarter and other crowdfunding sites are seen as somewhere entrepreneurs, artists and others with good ideas but little access to capital, Barrall and his team found it a valuable window into how potential customers think.

Transporter A New Way to Share and Access FilesBarrall’s latest company, Connected Data, is taking a different angle on cloud storage– a market that’s been saturated by start-ups and offerings from big technology companies to enable people and businesses to share files and back up important data.

Read More at WSJ.com

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