Technology is going places it has never gone before. Specifically, women’s underpants.
Thinx is a startup reinventing women’s underwear. Undergarments are not a topic commonly discussed on VentureBeat or in the technology community at large, but as female readers out there know, there is plenty of room for improvement. The women behind Thinx are applying unique technology, entrepreneurial chops, and an innovative business model to build a better brief.
Thinx is in the midst of a Kickstarter campaign, with a goal of $50,000 to get the manufacturing and distribution up and running. The first line comes in four styles: “hip hugger,” “cheeky,” “shape wear,” and a limited-edition pair designed by NAVEN. They come in black and nude and will retail for $26, $34, $68, and $89, respectively.
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