Crowdfunded project raises bar for fitness tracking

Amiigo Fitness Bracelet Indiegogo 2The market is flooded with fitness-minded software applications along with gadgets such as clips, wristbands and watches that promise to help wearers get in shape, sleep better or improve their overall health.

I personally use software such as the Nike Training Club app, as well as GPS watches, heart-rate monitors and fitness trackers. For the most part, the fitness devices already on the market — like Nike’s FuelBand, Jawbone’s UP and the Fitbit — are great for their intended function: tracking general activity (and the rest in between). If they don’t cut it, there are a slew of specialized tools for very specific activities.

Then, there’s the Amiigo, a fitness bracelet that aims to combine the best of both worlds. The company’s founders are crowdfunding their project on Indiegogo — it has already attracted more than triple their original $90,000 campaign goal with about three weeks still left to fundraise.

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