Raising money is hard. Despite the proliferation of fundraising websites like Kickstarter and Indiegogo, the truth of the matter is that this newfangled crowdfunding still works best when you bring your own crowd. Just witness the Veronica Mars Movie Project, which hit its $2 million funding goal within 10 hours of launch. How? Well, this was a project that already had its own built-in fan base.
You may think that Kickstarter is where you can float an idea and see if there are enough people out there who believe in your idea to make it happen. To some extent, that is true — you have an idea for a book or album or game or marionette theater that has a minimum cost to produce, and you want to see if there are enough people who would pay for it to make it worth actually producing. Kickstarter’s all-or-nothing funding is exactly designed for this.
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