Bike Systems, located in Stoke on Kent, has launched an equity crowdfunding offering through Seedrs to support the launch and ongoing development of its new Bike HUD heads-up display for motorcyclists. Bike Systems will be launching Bike HUD at the Motorcycle Live show at the National Exhibition Centre, in the United Kingdom, in November 2013. The product will be shipping shortly thereafter and the first Bike HUD customers will receive their units in early December.
The company is seeking to raise £90,000 representing 15% stake in the company.
Bike Systems was founded in 2012 by motorcyclist enthusiast and engineer Dave Vout. The company has won grants from from the Manufacturing Advisory Board (MAS) and the Derby Enterprise Growth Fund for prototypes and has been conducting trials with motorcyclists including commuter and leisure riders to motorcycling instructors and British Superbike racers.
The heads up display is designed to be fitted to any motorcycle, from modern sportbikes to 1960’s classics, the in-helmet display fits full-face and most flip-front helmets. Bike HUD includes custom display modes for track day racing, commuting and touring.
“Bike HUD is intended to work in the rider’s peripheral field of view and make riding safer,” said Vout. “In a high pressure environment an average person can only absorb three sets of information at any one time. Bike HUD typically shows three main data sets, for example speed, gear and engine revs.”
The Bike HUD display alerts the rider to special conditions using the numbers and graphics already on-screen:
- When indicators are on, the tachometer bar (engine speed) flashes.
- Reaching a pre-set limit (mileage/range countdown) causes the speed to slow-flash.
- Speed is shown in user-configurable bands – typically set at 10mph increments, the rider can immediately see the colour change in his or her peripheral vision.
“Bike HUD’s display and alerts provide the rider with important information without causing a distraction from the road and traffic conditions. Of course, if the rider wants to read the numbers on the display her or she can; the optics place the image at infinity so there is no need to re-focus when reading the display”, continued Vout.
Bike HUD offers three riding modes: commuting/leisure riding, touring and track day racing. Commuting mode shows gear selection, indicators, speed and engine speed while touring mode adds GPS coordinates and mileage countdown. In track day mode, Bike HUD tells the rider if the last lap was faster or slower than the preceding one – it also gives faster/slower indication for user-defined sectors of the track.
Although Vout sees Bike HUD as primarily improving safety on the road, he recognises it potential with more demanding riders, such as track day motorcyclists.
“For racers, we are giving riders the kind of telemetry and feedback that not even professional race teams have access to by getting real-time feedback fed directly to rider’s helmet”, said Vout.
The funds provided by Seedrs investors will be used for development of accessory products, operational costs and marketing of Bike HUD and accessory products. While final pricing will be determined in November, the retail price of the display is expected to be less than £400 upon release
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