It’s been an exciting time for entrepreneurs here in the U.S., especially those who are looking to raise capital for their startups. On September 23rd, the SEC lifted the ban on general solicitation and now the crowdinvesting community is patiently waiting for Title III to get passed. So why should entrepreneurs and investors alike care about Title III? Because this new law will allow for the public to invest in startups. Yes, everyday people who don’t meet accredited investor thresholds will now be able to invest their money into innovative startups they support and believe. It’s a wonder that this is currently illegal.
Regardless, Title III has yet to be finalized and Return on Change believes that the crowd should have a voice. So we recently rolled out a new voting feature. Startups will now need to accrue a significant number of votes from the crowd before they can share any details of their capital raise through returnonchange.com. When we say “crowd” we are referring to everyone in the general public – your friends, family, grandmother, etc. – and it doesn’t matter whether you’re an accredited or unaccredited investor. The idea behind this is twofold:
1) For the startups: The voting process proves that the crowd thinks your business is a good/interesting investment opportunity. Think of this as a pre-trial with crowd validation as the intended outcome. If you can’t even get people excited about your startup to vote for you, what makes you believe investors will invest? Startup founders will be able to garner traction while avoiding the risk of having sensitive offering details revealed during this phase.
2) For the investors: When a startup successfully gathers enough votes, this sends a signal to the investors that there’s a demand for the business. No one wants to be the first one on the dance floor but even you may shake a tail feather if other people are.
Below is what the voting feature looks like. You can show your support for any of the startups by logging in and voting at www.returnonchange.com today!