Bigger does not always mean better but we all find high profile, big money crowdfunding campaigns interesting and of note. They may act as a barometer for new products, or services, and can distill future industry trends.
The top rewards campaign for 2013, the Veronica Mars film, was a wake up call for the entire film industry. Removing financial control from the studios or big money backers and allowing the fans to determine success may be a seismic shift for the industry.
The advent of pretail campaigns – where products are only concepts or prototypes which use crowdfunding to test market demand is huge. No need to invest in a product that will be a failure wasting scarce capital. Market acceptance is proved by backers as they supply the working capital in advance of production.
Below are the top ten biggest crowdfunding campaigns of 2013. We have segregated Kickstarter and Indiegogo as the two platforms -while similar – do have different approaches. Also for most of these campaigns crowdfunding is just one step in their financial future.
The top ten Kickstarter campaigns total $29,703,798 in total funding. Not an insignificant number. For Indiegogo the top ten represents a total of $10,670,791. Best of luck to both platforms and congratulations on a great 2013 and we are looking forward to an even better 2014.
4. Stick N Find – Bluetooth Powered Ultra Small Location Stickers – $931,870 – Indiegogo – Technology
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