Misfit Wearables CEO Sonny Vu recently spoke at Seattle Pacific University, and as a part of his visit he sat down and was interviewed about his experience in running Misfit Wearables. He shares revelations including the fact that Misfit had VC backing before they launched… Read More
Bigger does not always mean better but we all find high profile, big money crowdfunding campaigns interesting and of note. They may act as a barometer for new products, or services, and can distill future industry trends. The top rewards campaign for 2013, the Veronica… Read More
Misfit Wearables has raised $15.2 million in a round led by Horizons Ventures. According to an article in TechCrunch, all previous investors in Misfit Wearables also participated in the round. It’s a big vote of confidence for this emergent wearable tech company from Silicon Valley…. Read More
Misfit Wearables launched a crowdfunding campaign on Indiegogo in November of last year for the Misfit Shine, a wearable activity tracker that aimed to compete with other stalwarts in the space like offerings from Nike and Fitbit. The campaign raised over $800,000, which makes it… Read More
Slava Rubin knows a thing or two about crowdfunding. Founded in 2008, his company, IndieGogo is a major funding powerhouse, bringing together such disparate projects like the Misfit Shine and The Oatmeal’s anti-troll lawyer fundraiser. Slava told us that IndieGogo essentially tears down the gatekeepers. Whereas many great projects would… Read More
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