Recently Crowdfund Insider covered energyDNA in our weekly Mailbox feature. energyDNA is performance enhancing apparel from a LA based 1st Round Athletics. In a release from 1st Round the company states they have signed endorsement deals with Kansas City Chiefs linebacker player Jordon Campbell and Olympic Athlete Shawn Crawford.
The crowdfunding round on Indiegogo has only a few days left in their campaign (unless they extend) and they have surpassed their goal of raising $50,000.
The energyDNA apparel claims to converts heat emitted from the body into reusable, infrared energy. This recycled energy is then channeled back to the body, expanding the capillaries to allow for increased blood flow. More blood flow means more oxygen delivered to the muscles, which prevents the buildup of lactic acid. Fatigue is caused by lactic acid buildup, so by channeling more oxygen to the muscles, energyDNA ultimately cuts down on fatigue.
“Every advantage you can get is worth it,” said Crawford. “energyDNA gives me that advantage for me to be the best in the world. It’s apparel that gives back. If you don’t get with the program, you’re going to be left behind.”
Apparently after multiple clinical trials, results have shown that the energyDNA yarn, constructed with Celliant minerals, increases the amount of oxygen delivered to the muscles by 7 to 12 percent.
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