Brief: A “Killer” Wearable Device from Kickstarter-Success Neptune is Coming Soon

Neptune, a Canadian company that designs and develops consumer electronics, announced on Friday (January 2nd) that a new revolutionary wearable device will be unveiled soon. The product will be a successor to Pine, the world’s first standalone smartwatch that had raised more than $800,000 on Kickstarter in November 2013.

CEO of Neptune, Simon Tian stated,“Wearables in general have so far struggled to achieve mass appeal, largely because there hasn’t really been any clear value propositions offered that are actually meaningful for the general user. Most devices on the market today are limited to very basic applications like fitness tracking or receiving notifications from your phone. We at Neptune believe that we’ve come up with a device – a ‘killer’ wearable – that provides genuine and unique benefits for the average user. It has the potential to finally bring the product category to the mainstream.”

Neptune’s first product, Pine, was the world’s first standalone smartwatch. Pine was announced through a crowdfunding campaign on Kickstarter in November 2013, and within a single day, the campaign reached its funding goal of $100,000, ultimately raising over $800,000 in total over the course of a month. Shipments started in summer of 2014, and all orders were fulfilled successfully by the end of the year.

“This was however only an experiment for us; a ‘transitional’ product towards a much larger vision,” Simon explained. “We at Neptune are all very excited to unveil this revolutionary wearable soon.”