Wired Toy Company Roominate Returns to Kickstarter With New rPower Technology

Roominate, an award-winning line of wired building systems for girls aged six and up, just launched a new Kickstarter to take their technology to the next level with a new circuit system and app. During the first Kickstarter campaign in 2012, Roominate hit its funding goal on the fifth day and ended up tripling its goal.

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Roominate rPower is a Bluetooth ‘hub’ that brings technology into the hands of girls by allowing them to program and control their Roominate creations remotely from the Roominate app. Girls will be able to turn lights and buzzers on and off, adjust the speed and direction of motors, and set lights to blink at varying intervals from any Bluetooth enabled device, encouraging open-ended, hands-on learning. rPower will be available at mass retail later this year but is available to Kickstarter supporters as of this week.

Available exclusively to the Kickstarter community are new modular wire pieces that feature wires built right into the plastic Roominate pieces. Girls can snap them together easily to create working circuits and then attach furniture building pieces to build out their creation. The new wire pieces integrate seamlessly into the Roominate system. With Kickstarter support, Roominate is hoping to gain funds to build the tooling for the new circuits system so that it can be incorporated into the next wave of products available to the public.

Roominate 3Bettina Chen, co-founder of Roominate, stated:

“The Bluetooth technology in our rPower-enabled products seamlessly complements Roominate’s play pattern of building, wiring and designing by empowering girls to tap into their creative sides and incorporate today’s technology into their playtime, enhancing their Roominate designs in a way like never before. We are thrilled to have our Kickstarter supporters be the first to experience rPower.”

Alice Brooks, co-founder of Roominate, added:

“We’d like to say thank you so much to everyone who backed our original project on Kickstarter, shared it with friends, and cheered us on. We would not be where we are today without you! We are so grateful for your support. With this second Kickstarter campaign, we hope to further our mission to inspire the next generation of innovation in STEM by making Roominate even more educational.”

Roominate 2The rPower product line up includes an Amusement Park, School, Townhouse, RV and School Bus, and rPower is also compatible with all existing Roominate kits. The innovative combination of physical play and technology is sure to provide girls with an infinite amount of possibilities for open-ended and hands-on learning. The new rPower-enabled kits and app (available for free download on iOS and Android) will be available in Fall 2015. Roominate continues to encourage girls to become the next generation of innovators with these new products collections as well as the company’s inspiring #LetGirlsBuild campaign currently gaining buzz in the social media sphere.

The campaign is set to close on May 29th.


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