Tossed, a unique dining establishment that delivers healthy and tasty cuisine, is celebrating its 10th birthday this year. As part of their hard earned success, Tossed is allowing its fans to share in its success with an equity crowdfunding campaign on Seedrs. The company is looking to raise £750,000 to boost an already solid business that grew over 30% last year. Launched in 2005, today Tossed employs over 250 people with locations across London. The business has secured 24 sites, including 3 in Dubai, as it takes its concept global.
The offer on Seedrs is for 5.5% equity with a pre-money valuation of £12.9 million. The new offer quickly jumped out of the game with over 70 investors already committing over £160,000. Investors may purchase shares for as little as £12.33. The consumer facing offer has married perks with equity too. Investors at various levels receive discounts on food. If you invest over £5000, you will receive a 50% discount for life, not too bad.
The company wants their consumers “put their money where their mouth is” by helping them to expand their message that healthy eating isn’t boring. Tossed will use the funds raised through the new issue of ordinary shares to accelerate its store opening program, while it continues to seek to expand internationally. Tossed states that it has brand partners who offer access to sites in airports, railway stations and the motorway network of the UK, and its partner in Dubai has secured three locations this year, including one the Palm Jumeirah and another in the Airport Freezone.
“There is something very exciting about inviting existing guests, and guests of the future, to actually be part of our growth story,” states founder Vincent Mckevitt. “We believe there is a place for a healthy food operator amongst the big players in the food industry, and that Tossed should be that challenger brand. By increasing store numbers, we will reach a wider market and offer a healthy choice to more people. We’d love for you to be a part of that journey.”
The company previously received £1.5 million in funding from Santander back in 2013. Santander remains supportive of the business and its growth plan. Neil Sebba, who joined as Finance Director in 2010 when the business had just four stores, said “we are a well-funded business with an established head office team who are excited to invite a wider audience to participate. I believe this is a fantastic opportunity to be part of something that is going to be very special.”
Seedrs, a platform that is growing 15% month over month, has helped to finance multiple, high profile, food and beverage related businesses. Some of the well known names include Chapel Down, a winery and craft brewer, that raised almost £4 million in 2014. Earlier this year Oppo Ice Cream crushed its goal as it immediately hit the £100,000 target and closed at £300,000 in a few days.
Jeff Lynn, CEO and Co-Founder of Seedrs, commented on the Tossed equity offer;
“Tossed is widely admired for its vibrant, eye-catching stores and healthy food and beverage offer. We are delighted to be hosting the campaign, and we’re excited to see their guests, fans and partners jump on board to be a part of their exciting growth plans.”
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