The Indiegogo crew shared:
“When we first launched InDemand in September 2014, we wanted campaigners to be able to keep raising funds for their innovative ideas long after their campaigns ended. After all, each of our campaigners works hard to build momentum during the campaign, sharing their dreams with the crowd and receiving validation for their ideas. Because they’ve already found success and an engaged community on Indiegogo, the natural next step is for campaigners to continue raising funds for their campaigns even after the end date.
“InDemand is a feature that makes it easy for any campaigner who reaches his or her goal to keep raising funds after the campaign ends. Campaign owners can continue accepting contributions, growing their communities, reaching new audiences and receiving ongoing exposure through the Indiegogo platform. Through the familiar Indiegogo interface, InDemand participants can capture profitable customers, analyze customer data, send ongoing communications and manage orders – all from a single, easy-to-use platform.”
While revealing why campaign organizers should use InDemand, Indiegogo declared:
“InDemand lets anyone, anywhere contribute to your campaign even after the initial end date passes. You can keep your page live as long as you would like, making it a central location for you to keep track of everything related to your campaign. Not only can you leverage your existing network of contributors, but you can continue to reach new audiences and cultivate and expand your network. Rather than starting from scratch, you can take advantage of accumulated press coverage and existing SEO value that you worked hard to create during your campaign. You can even add new and unique perks to keep your audience engaged with your ideas long after the initial campaign is fulfilled.
“Not only are you able to leverage and maximize your existing efforts, but opting into InDemand also gives you the opportunity to gain additional exposure through the Indiegogo community. Whether it’s on indiegogo.com, in the weekly newsletters or via our social media channels, InDemand campaigns are regularly featured within the Indiegogo ecosystem. 15 million people visit Indiegogo each month and regularly see, discover and contribute to InDemand creations.”
The platform also offered up InDemand success stories:
- Bluesmart: “Bluesmart: the world’s first smart, connected carry-on suitcase is the next generation of luggage, equipped with a battery charger, location tracking, a smart scale, trip data, a bluetooth lock and more. Bluesmart originally set their goal at $50,000, but completely blew it out of the water by raising $1.3 million in less than two months. Since entering InDemand, Bluesmart has raised an additional $823k, enabling thousands of people worldwide to travel smarter.”
- Geek Pulse: “The Geek Pulse DAC is a high resolution converter that improves sonic quality of audio, bringing high-end audio to the masses. Their original goal of $38,000 was shattered, raising $1.17 million in two months and proving that the world wants better sound. Since entering InDemand, Geek Pulse has raised an additional $1.8 million, bringing high definition sound to people around the world.”
- Plexidrone: “Plexidrone is not only ultra-portable, but it includes everything you need to capture stunning aerial footage straight out of the box. By making a user-friendly product, Plexidrone was able to smash its goal of $1,000 by raising $1 million in just under two months. Since entering InDemand, Plexidrone has raised an additional $1.3 million, making high-quality aerial photography accessible to anyone.”
The platform then added:
“It’s our hope that all campaigners continue to find success even after their campaigns are over. We built InDemand as a way for campaign owners to keep raising funds after the initial campaign ends, while continuing to maximize all their efforts they put into the original campaign. Whether you’re thinking about starting a campaign or already running one, choosing to opt-in to InDemand can be a great option for your dreams to live on long after the initial campaign ends.”