Brief: Creative Shopping App Fy Exceeds £220K in Seedrs Funding, Offers Curated Feed of Emerging Designer Products


Fy has made a niche for itself as a shoppable Instagram: a daily feed of unique, affordable products from emerging brands around the world. Currently fundraising on Seedrs, Fy seeks to raise £375,001 for 9.94% equity offered.  Valued at £3,399,074, Fy has already secured more than £220,964, nearly 60% of its goal.  Named for Buying Director and Co-Founder Fyona Kovero, the site seeks to make shopping on mobile “simple, addictive and fun” with its personalized and curated feed of unique, affordable products, high-res images, gifs and videos, easy checkout and simple sharing opportunities via Facebook Messenger and WhatsApp.

fy“We’re a full-stack business. We stock, photograph, merchandise and ship every product we sell. Everything on Fy ships free, in beautiful Fy envelopes straight through your letterbox. At the heart is a growing community of emerging brands, ranging from new designers to break-out brands. We offer brands a full stack of services to allow them to do what they do best: designing and manufacturing stunning products,” commented the campaign.

Helmed by cofounders Kovero and LSE grad Thomas Beverly, Fy aims to deliver their vision by developing its propriety mCommerce technology platform using innovative tech that allows delivers a relevant, fast mobile experience for users.  Registered Seedrs investors can find more detailed information on Fy’s Seedrs campaign here.   Current overfunding campaigns on Seedrs include Highflyers, Nuklius and My Mini Factory;  Shavekit is closing in its £150K goal while Property TV has exceeded 57% funding.

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