Before Mattel announced that its iconic Barbie was getting a bit of body makeover, startup Lammily was pushing out its very own “normal size” dolls. Just two years ago, the company launched a Tilt (at the time, Crowdtilt) campaign so that it could change the way we saw girl dolls today.
Now Lammily has returned to Tilt for a new set of boy dolls. Founder of the company, Nickolay Lamm stated:
“In July of 2013, I released a series of images which presented an idea of what female fashion dolls would look like with proportions of the average 19 year old American woman. These images quickly went viral. HuffingtonPost, Today, Time, LA Times, GMA, CNN, and other media outlets featured my project.
“Soon, I had many people asking me, ‘where can we get a doll like this?’ In response to this, in March of 2014 I successfully launched a crowdfunding campaign which saw over 13,621 people preorder over 20,000 Lammily dolls.The existence of toys which provide positive, relatable body image is inarguably paramount to girls and women, but let us not forget that societal pressures concerning body image apply to boys and men as well. It’s time to take the next logical step and create the world’s first realistically proportioned doll for boys!”
Lamm notably created the new dolls according to the proportions of the average 19-year-old man. The doll’s description reads:
“He may not have a six-pack, but he has a fantastic sense of humor. He may not have the biggest biceps, but he has a big heart. He may not look like a runway model, but he values himself for who he truly is, and always makes sure to pay the same respect to others!”
Check out the Lammily Doll vs. Ken Doll below.
Much like the girls, the Lammily boy dolls will have articulated elbows, hands, knees, and feet. His hair will also be soft and feel 100% real. He is known as a cross between “a wholesome doll and articulated action figure.”
Lammily is looking to raise $70,000. The campaign is set to close in early April.
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