Tossed, a new concept on healthy “food to go” dining, opens its first cashless store today in the city of London. Tossed will open two new cash-free stores this week: Coleman Street and Upper Thames Street. Both operate with self-service kiosks instead of manned tills, and will take payment by credit or debit card, contactless and Apple Pay instead of cash.
Tossed raised £1.27 million on Seedrs in 2015 from over 600 investors including marquee Seedrs advisor Andy Murray. The ten year old company sought £750,000 in equity capital for a business that was expanding at 30% a year.
The completely cashless stores are described as a broader strategy to embrace the opportunities that technology presents and, ultimately, to remove paper from its shops. The ultimate goal is to streamline its front-of-house operations, deliver a better guest experience and improve its back-of-house support functions.
Tossed founder Vincent McKevitt said the cash free transactions would improve capacity challenges during peak operating times.
“This unique point-of-sale solution allows our team to focus their energy on our speed of production. Guest feedback from the trials has been very positive: people like to be able browse in their own time and customise what they eat, completing a great experience with tasty, bespoke, healthy food, served quickly.”
Neil Sebba, Finance Director at Tossed said the new cashless operation was a ground-breaking approach.
“We are excited to see what our Seedrs investors think of the concept they have helped us to deliver.”
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