Last week, CEO of Pocket App Paul Swaddle spoke at the University of Kent’s App Development Conference. According to Bloomberg Business, Swaddle discussed the UK’s app industry with 100 students. He stated:
“This generation clearly realizes that mobile is now a central component of any entrepreneur’s business plan, regardless of whether or not your business is primarily app-focussed. The words ‘digital’ and ‘app’ are no longer niche terms and are now highly relevant to most successful businesses; it’s very encouraging to see that the students here clearly appreciate that.
“You only have to look at the recent high profile sales of mobile app developers such as Mubaloo, The App Business and ArcTouch, which all went for substantial amounts of money, to realize that organizations are switching towards a more digital mindset and valuing how the best technology can be a key way to differentiate themselves from their competitors.”
He then noted:
“I would love to work alongside some of these young people to help bring their ideas to life and, if possible, develop those ideas into a product that can be taken to market. At Pocket App, we pride ourselves on our ability to not only collaborate with large blue chip organizations, but also to provide the consultancy and advice that these young entrepreneurs need to continue their mobile journeys.”
Meanwhile Pocket App is nearing its initial funding target of its Seedrs initiative. The company launched the campaign last month to raise £750,000 in funding in order to continue to develop its app. It reportedly has several years of experience with clients like Coca-Cola, Samsung, W Hotel, the Queen Elizabeth Park, Adidas, Epson, NHS and Phillips.
The company is preparing to do work in partnerships with Microsoft, IBM, Capita and ATOS, as well as launching its very own SaaS products built on its platform.
Pocket App has secured nearly £600,000.
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