Crowdcube #FundedClub Member PrimoToys Finishes Kickstarter Round; Scores $1.5M For Coding Toy “Cubetto”

Cubetto 4

On Thursday, Crowdcube #FundedClub member, PrimoToys, announced the closing of its Kickstarter initiative for the coding toy, Cubetto. The project successfully secured $1,596,457 from 6,553 backers.

Cubetto 6Cubetto is a toy for both boys and girls and is powered by what is described as a “tangible” programming language. Children help the device, a wooden robot that wants to be told where to go and how to get there, find its way home by writing their own programs. The kiddos use a set of colorful coding blocks for this process.

The company shared:

“Cubetto combines Montessori learning principles with computer programming concepts. We sold, hand-built, and shipped over 800 early prototypes to educators and parents in over 40 countries to test our assumptions.”

During the final update, PrimoToys revealed what’s next for the project:

Cubetto 1“Our first second and third priority is making sure your units are shipped on time, without EVER compromising on quality and customer experience. We’re in control, worry not, but we need your co-operation to make this happen.


“Being over 1500% funded also means we can afford to (and actually need to) hire more help to deal with the administration, communication and customer services side of things. We try and answer all messages, emails and comments within 24 hours. But remember that for now, there are 5 of us, and 6,500+ of you.”

PrimoToys previously raised £304,920 from 294 investors on Crowdcube. Its first product, the “Cubetto Playset,” has been sold in over 40 countries, with over 4,000 back-logged orders to be fulfilled in April 2016. The Cubetto’s delivery is predicted to be August 2016.





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