Flow Hive, the most successful campaign ever on Indiegogo, has received the coveted Good Design Award for 2016. Quite an accomplishment for a project that hoped to raise just $70,000.
Flow Hive closed on Indiegogo having raised $12,489,141 on April 20, 2015. Backers number over 37,000 and is now available on Indiegogo In-Demand.
Flow is described as a revolutionary beehive invention, allowing anyone to harvest honey without opening the hive and thus with minimal disturbance to the bees. Flow Hive is the creation of Australian father-son duo Cedar and Stuart Anderson. It is interesting to note they originally intended on launching their project on Kickstarter but do to certain limitations in the project structure the Anderson team migrated to Indiegogo last minute. Lucky for Indiegogo.
Exciting news! Flow Hive gets Good Design Award of the Year! Cedar & Stu in Sydney, Australia. Nice work, guys! pic.twitter.com/BCjuJJl25k
— Flow Hive (@flowhive) May 27, 2016
CEO of Good Design Australia, Dr Brandon Gien, commented on the Flow Hive victory;
“Good Design has always been about ideas whose time has come – a showcase of the way that design creates value, commercial and social in ways that matter today. Flow Hive is still about how design changes the landscape, but it’s a grassroots example. It’s about a new value eco-system that starts with an idea in a backyard, literally, and creates its own opportunity through crowdfunding because of its ability to capture peoples’ imagination. This is an ingenious improvement on an ancient human craft and it shows that design – as a process of solving problems that matter to people -has never been more accessible.”
The Australia Good Design Award is a big deal. The award dates back to the 1950s. Last year the Tesla Model S received the award so Flow is in good company.
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