With less than week until its Invesdor crowdfunding campaign comes to an end, Norway-based skincare brand, Bad Norwegian has successfully secured its initial 500,000kr funding goal and is currently nearing 750,000kr. The company previously extended its initiative due to the fact that larger investors were not able to invest before the current subscription period ended.
Bad Norwegian, which was founded in 2011, offers up men’s only skincare. It offers the following signature products:
- Revitalize Face: An intense moisturizer to reduce fine lines that has active ingredients, fast absorbing non-greasy texture, with no color or smell.
- Facial Cream: A fast-absorbing, non-greasy formula keeps skin strong and healthy without smell or color.
- Wash Face: A daily cleansing scrub with skin friendly components that keeps skin clean and pure.
- Roll Doe: A fast-absorbing, menthol infused deodorant that ensures effective odor control.
CEO and founder of Bad Norwegian, Marius Kristiansen, recently stated:
“We are looking to expand into new markets, so we want to reach international investors to help us. An equity crowdfunding campaign gives us a way to combine international branding with funding.”
The company also revealed:
“Of the investors who have invested in us so far, we see family, friends, extended network and totally new names. It is a humbling experience having your personal networks investing in your company, and even more so when people we have never met wants to take part in our journey. One of the main reasons for going with crowdfunding was actually to trigger the positive network effects which comes with a larger investor base. We look forward to all the fun we will create together.”
The campaign is set to close this upcoming Sunday.
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