West, an up and coming all-day eatery and wine bar, has recently launched an equity crowdfunding campaign on Seedrs to raise £350,000 as it prepares to open its first London location. The new restaurant consists of health-conscious foods, which are farm to table and hyper-seasonal. Its wine also comes from vineyards worldwide and farm sustainably.
“WEST is different to anything we know in the London restaurant scene, and to the best of our knowledge is one of the first food and wine concepts to FOCUS on approachable health conscious seasonal food with equal CARE on wines that match the ethos of our food. We focus on providing the consumer with an array of California-inspired flavorful dishes that change with the seasons and an approachable no-snobbery wine list of interesting and delicious wines from sustainable producers.”
West originally first opened as a weekend pop-up Supper Club at Beadles Wines last December. Within eight months, the restaurant has successfully partnered with the Real Wine Fair along with Meringue Girls and has been featured in Hot Dinners Newsletter and the Londonist. Some items on the Supper Club’s menu include wild duck carnitas, whole roasted mackerel with salsa verde and pear salad, fennel, black radish and dill, watercress and sisho cress soup.
“As well as great ingredients, wines and menu invention, our focus is also to make strong returns and maximize margins. In this respect and as it is synonymous with our brand ethos we utilize a close to zero waste model, creating menus that use just about every part of any ingredient which we have successfully implemented in our Supper Clubs.”
Funds from the campaign will be used for the upcoming location’s rent premium (28.57%), the rent deposit (10.2%), fit-out (43.73%), professional fees (2.74%) and working capital (14.76%). Those who invest £500 or more will get to name a flight of wine that will be featured on the restaurant’s menu for one week during its first year of operations. The campaign is set to close at the end of October.
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